Replay ea Italy e tsejoa ka ntle ho naha eo e neng e thehiloe ka eona ka 1978. Tsebo ea mofuta ona ke liaparo tsa bacha tsa feshene tse fesheneng - liaparo, tseo ka lilemo tse mashome li nkoang e le tsa bohlokoa ka ho fetisisa le tse ntle. Replay ea Italy ea Replay ha e hlahise li-jeans feela, empa le liaparo tse ling tse etselitsoeng basali le banna ba lilemo li 18 ho ea ho tse 35. Ho phaella moo, lihlahisoa tsa k'hamphani li kenyeletsa lisebelisoa, lieta le litlolo tse nkhang hamonate. Lebitso le tsebahala ka lijo tsa eona tse khabisitsoeng habonolo. Joalokaha lihlopha li entsoe ka mekhabiso, li sebelisoa ka tšepe, likhetho tse kholo le phello ea ho robala.
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Histori ea Marang-rang
Motlakase oa Replay o thehiloeng ka 1978 ke Claudio Buszol, o bululetsoeng, ka mokhoa o makatsang, ka ho sheba papali ea bolo ea maoto TV. O ile a emola khopolo ea ho iketsetsa liaparo tsa hae ka nako e telele, empa e ne e le lentsoe Replay, le neng le lula le khantša skrineng e putsoa nakong ea ho pheta-pheta linako tse thahasellisang tsa papali, e mo susumelletse ho nka khato. Pōpo ea pele ea Butzola e ne e le pokello e nyane ea li-blouses tsa basali, tse entsoeng ka mokhoa oa ho etsa liaparo tsa vintage . Banana ba ile ba leka moqapi e monyenyane, empa o ile a etsa qeto ea ho atolosa marang-rang, a ikemiselitse ho hlahisa lihlahisoa tsa denim. Mathoasong a lilemo a mashome a robong a metso e robong, li jeans li ne li hlokeha haholo, kahoo pokello ea pele e ne e rekisoa joaloka mahobe a chesang. Ka 1989-1991, Replay e ile ea rekisoa ka lichelete tse fetang limilione tse peli!
Jeans "Replay" e entse 'mōpi oa bona ho tsebahala lefatšeng lohle. Ka 1991, Claudio Buszol o ile a saena konteraka le Fashion Box, ho latela seo brand ea hae e ileng ea e-ba karolo ea k'hamphani ena. 'Me moqapi ha aa lahleha! Ka lebaka la tšebetso ena, Replay o ile a khona ho hlahisa liaparo le liaparo tse ling marakeng oa lefatše. Ka 1991, o ile a bula mabenkeleng a pele Milan, ka 1993, a bula lebenkele la mabitso New York. Ho fihlela ka 1998, lefats'eng le nang le nako ea matsatsi a 8-10, ho ile ha buloa libuka tse ncha tsa Replay, tseo kajeno li fetang li likete tse tšeletseng. Hona joale, hoo e ka bang 80% ea lihlahisoa tsohle tse entsoeng ke Fashion Box ke lihlahisoa tlas'a maruo a Replay. Mothehi oa k'hamphani o ile a hlokahala ka 2003, empa ba amohelang ba ntse ba tsoela pele ho khomarela filosofi ea Butzol.
Fashion jeans
Nakong ea lilemo tsa pele tsa mosebetsi Claudio Butzol o ile a etsa lipapali tsa jeans tsa moqapi oa khale. Hamorao, o ile a etsa qeto ea ho ntlafatsa ponahalo ea bona, a eketsa lisebelisoa tse ncha Qalong e ne e le li-fasteners tsa tšepe tse kholo, ebe li-attritions tse ntle, tse seng kae hamorao - tse sa tloaelehang bakeng sa liketso tsa nako ea letlalo, liaparo le lesela. E ne e le nako ea ho leka lintši, kahobane lipapali tse tloaelehileng tsa Replay tse nang le litlhōrō tsa tšepe li ne li ke ke tsa hlola li bitsoa mokhoa o sa tloaelehang. Likopanong tsa letšoao la letšoao li ile tsa qala ho hlaha le mekhoa e pharaletseng, e ntle bakeng sa ho apara letsatsi le leng le le leng, le jeans e fokolang , e neng e fana ka khetho ho banana ba banyenyane. Kajeno mefuta e mengata ea jeans ea Replay e kholo hoo bohle ba ka khethang hantle mohlala o tla khotsofatsa litlhoko tsohle tsa oona. Ka hona, ka mohlala, liaparo tse thata tsa li-jeans Replay Rose li ratoa ke banana ba babeli ba balelele ba ratang ho khabisa lieta le likhahla tsa liaparo tsa mahala tse batlang ho kena liaparo tsa bona tsa lieta tse tsamaeang ka sephahla.
Letšoao la Trademark la Replay ha le ame feela ka ho latellana ha lihlahisoa le maemo a lefatše. Tšireletso ea tikoloho ke e 'ngoe ea litaelo tsa mosebetsi oa k'hamphani. Kahoo, baenjiniere Replay ba ile ba khona ho kenyelletsa theknoloji ea tlhahiso ea ho etsa li-denim, e leng se lumellang ho fokotsa metsi haholo.
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